How to Create a Board on Pinterest
Quick answer
Go to your Pinterest profile, click the plus button, and choose Board. Give it a name, decide whether to keep it secret, and hit Create. Pinterest suggests pins to seed it, and from then on you can save any pin to the board via the Save button. Boards organize pins by topic on your profile.
Step by step
- 1
Open your profile and tap the plus
On web and in the app, the plus button on your profile offers Board among the create options. You can also create a board mid-save from any pin's Save dialog.
- 2
Name the board
Use a descriptive, searchable name like Small Bathroom Remodel Ideas rather than something cute. Board names feed Pinterest search.
- 3
Choose secret or public
Public boards show on your profile and in search. Secret boards are visible only to you and invited collaborators, useful for drafts and internal planning.
- 4
Create and seed the board
Pinterest suggests relevant pins right after creation. Save a handful so the board is not empty, then add your own pins.
- 5
Add a description and organize
Edit the board to add a keyword-rich description, and use sections within the board if the topic splits into subtopics.
Worth knowing
- You can flip a board between secret and public later, so it is safe to build in private and reveal when ready.
- Moving pins between boards is supported, so early miscategorization is fixable in bulk.
Doing this for a brand, not just an account?
Boards are Pinterest's category pages, and structuring them around the searches your customers actually make is what turns casual pinning into steady referral traffic.
Common questions
What is the difference between a public and a secret board?
Public boards appear on your profile and their pins can surface in Pinterest search and feeds. Secret boards are hidden from everyone except you and people you invite, and their pins get no distribution.
How should I name boards for a business?
Match the phrases your customers search, one clear topic per board. A florist does better with Wedding Bouquet Ideas and Fall Table Centerpieces than one catch-all Inspiration board.
Can multiple people pin to the same board?
Yes, group boards let you invite collaborators who can save pins to it. That works for teams managing one account or for community boards with outside contributors.
How many boards should I have?
Enough to give each core topic its own home, typically 5 to 15 for a business starting out. Focused boards with steady pinning beat dozens of thin ones.