AI targeting that cuts wasted spend in half
Build, test, and optimize audiences across every ad platform. Crowbert finds lookalikes, excludes the wrong people, and reallocates budget live.
50%
Less wasted spend
2x
Higher ROAS on refined segments
4
Ad platforms unified
50%
Less wasted spend
2x
Higher ROAS on refined segments
4
Ad platforms unified
The problem
Most ad budget is wasted on the wrong audience. Manual audience building is a dark art — and the platforms' 'advantage+' options often make it worse.
What it does
Core capabilities
Reach the right people, every time
Audience generation from first principles
Describe your ideal customer in plain language. Crowbert builds platform-specific audiences — with interests, behaviors, job titles, and lookalikes mapped per channel.
Cross-platform lookalikes
Upload one customer list. Crowbert generates lookalikes on Meta, Google, and LinkedIn — properly scoped and refined per platform's strengths.
Exclusion lists that actually work
Automatically exclude existing customers, bounced leads, past converters, and low-intent segments. The audience that's left is the one worth spending on.
Live budget reallocation
Some segments convert, others bleed. Crowbert shifts budget to winners within hours — not the days it takes you to notice in the dashboard.
Process
How it works
Three steps from starting to shipping. No training curve, no manuals.
Define your ideal customer
A description, a CSV of current customers, or both. Takes under 5 minutes.
AI builds segments per platform
Meta audiences, Google keywords + Customer Match, LinkedIn firmographic filters. All scoped correctly.
Live optimization
As campaigns run, AI shifts budget to what's converting. No manual micro-adjustments.
Use cases
Built for real workflows
The specific jobs teams hire this feature to do.
B2B lead gen on LinkedIn
Crowbert translates 'VP of Marketing at Series B SaaS companies' into a proper LinkedIn audience with title, seniority, industry, and size filters.
DTC Meta campaigns
Build interest stacks, lookalikes, and exclusion lists for Meta — without becoming a certified Meta audiences expert.
Cross-channel budget allocation
Run the same offer across Meta, Google, and LinkedIn. Crowbert figures out which platform — and which audience within each — deserves the budget.
Stronger together
Works with
This feature is powerful on its own — but unlocks its full value paired with these.
“We were overpaying on Meta for audiences that never converted. Crowbert found the real buyers and cut our CAC 45% in two weeks.”
Jenny Park
Head of Growth, Vela Skincare
FAQ
Frequently asked questions
Does it support advanced audiences like lookalikes and Customer Match?
Yes. Lookalikes on Meta and LinkedIn, Customer Match on Google, and CRM-based audiences via CSV upload or direct HubSpot/Salesforce integration.
Is this better than Meta's Advantage+ audiences?
Advantage+ is great if your account has lots of data. For smaller accounts or regulated industries, Crowbert's structured audiences outperform — and you always have clear control over who's being targeted.
What about privacy and iOS 14+ tracking changes?
Crowbert works with first-party data, Conversions API, and offline conversion imports. No reliance on pixel-only targeting that's increasingly broken.
Can I override AI suggestions?
Always. AI makes suggestions; you approve. Enterprise teams can set guardrails — e.g. 'never exclude accounts over $10k LTV' — that AI respects.
Ready to try Audience Targeting?
Start free. No credit card. Available on every plan.