How to Create a LinkedIn Company Page
Quick answer
Click the For Business grid icon in LinkedIn's top navigation and select Create a Company Page. Choose the page type, enter your company name, LinkedIn URL, website, industry, and logo, confirm you are authorized to act for the company, and click Create page. You need a personal profile that meets LinkedIn's minimum criteria.
Step by step
- 1
Open the For Business menu
On desktop, click the grid icon labeled For Business in the top right, then scroll to Create a Company Page. Page creation is a desktop flow.
- 2
Choose a page type
Pick Company for a standard business, or the showcase or educational institution options if those fit better.
- 3
Fill in the page identity
Enter the company name, choose the linkedin.com/company/ URL slug, and add your website. The URL is hard to change later, so pick it deliberately.
- 4
Add company details and logo
Set industry, company size, and type, and upload a square logo. Pages with a logo and complete details get noticeably more views.
- 5
Verify and create
Tick the box confirming you are authorized to create the page on the company's behalf, then click Create page.
- 6
Complete the page before promoting it
Add a tagline, About section, cover image, and location, then publish a first post so visitors do not land on an empty page.
Worth knowing
- Your personal profile must meet LinkedIn's minimums, which include having connections and a sufficiently established profile. Brand-new empty profiles get blocked from page creation.
- The creator automatically becomes a super admin and can add other admins afterward.
Doing this for a brand, not just an account?
A complete Company Page is table stakes for B2B credibility, since prospects and candidates check it before they check your website.
Common questions
Can I create a Company Page without a personal profile?
No. Every page is created and administered through personal profiles, and yours must meet LinkedIn's minimum strength and connection criteria. There is no standalone business login like Meta offers.
How many employees or followers do I need to start a page?
None. A one-person business can create a page. Employee count is just a field you set, and follower growth starts from zero like any other channel.
Can I change the company page URL later?
Super admins can change the public URL, but changes are limited and the old URL is not guaranteed to redirect, so it is better to choose carefully at creation.
What is the difference between a Company Page and a personal profile for business?
A page represents the organization: employees can link it in their work history, it can run ads, post jobs, and give multiple admins access with analytics. A personal profile gets more organic reach but is tied to one person.