How to Start a LinkedIn Newsletter
Quick answer
Open LinkedIn's article editor by clicking Write article from the post composer, then choose to create a newsletter. Set the title, description, publishing cadence, and logo, and publish your first edition. Your network gets a one-time subscribe invitation, and subscribers are notified about every new edition. You need newsletter access on your profile or admin rights on a Company Page.
Step by step
- 1
Confirm you have newsletter access
LinkedIn grants article and newsletter tools to profiles that meet its creator criteria, and to Company Page admins. If the option is missing, your profile likely does not qualify yet.
- 2
Open the article editor
From the home feed composer, click Write article. Page admins pick whether to write as themselves or the page.
- 3
Create the newsletter
Use the newsletter option in the editor to start one. Set a clear title, a one-line description, publishing cadence, and a logo.
- 4
Write and publish the first edition
The first published edition activates the newsletter and triggers subscribe invitations to your connections and followers.
- 5
Keep the cadence you promised
Subscribers get notified per edition, and consistent scheduling is what compounds the subscriber base. Draft ahead so you never skip.
Worth knowing
- Newsletter subscribers get in-app and email notifications for each edition, which is stronger distribution than a normal post.
- Editions are public articles, so they are indexable and shareable beyond your subscriber list.
Doing this for a brand, not just an account?
A LinkedIn newsletter is the rare social format with push distribution to an opted-in list, which makes it a low-cost complement to email for B2B audiences.
Common questions
Who can start a newsletter on LinkedIn?
Members whose profiles meet LinkedIn's creator criteria, which factor in follower count, recent activity, and standing, plus admins of Company Pages. If Write article or the newsletter option is missing, keep posting consistently and check back.
Should I publish a newsletter from my profile or my Company Page?
Profiles usually grow faster because personal invitations and reach outperform pages. Use the page when the newsletter must survive personnel changes or when multiple people will write it.
How do people subscribe to my LinkedIn newsletter?
Your network gets a one-time invite when the newsletter launches, and anyone can hit Subscribe on the newsletter page afterward. Each edition also exposes a subscribe prompt to non-subscribers who open it.
How is a newsletter different from a regular LinkedIn article?
A standalone article reaches whoever the feed shows it to. A newsletter edition additionally notifies every subscriber by email and in-app, so distribution is owned rather than algorithmic.