How to Do a Collab Post on Instagram
Quick answer
Create a collab post by tapping Tag people on the share screen, then Invite collaborator, and searching for the other account. Once they accept, the post appears on both profiles and both feeds, with one shared set of likes and comments. You can invite up to three collaborators per post.
Step by step
- 1
Create the post or Reel
Only the author needs to build the post. Continue to the share screen.
- 2
Tap Tag people
It sits below the caption field, above Add location.
- 3
Choose Invite collaborator
Search for the account and select it. You can invite up to three collaborators on one post.
- 4
Share and wait for acceptance
The post publishes on your profile right away. The collaborator gets an invite in their DMs and the post appears on their profile only after they accept.
Worth knowing
- Private accounts and accounts that have disabled collab invites in settings cannot be added.
- The original author keeps control. If they delete the post, it disappears from every profile.
Doing this for a brand, not just an account?
Collab posts are the cleanest way to borrow a partner's audience, and scheduling them alongside the rest of your calendar keeps campaigns coordinated.
Common questions
Why can't I add a collaborator?
The other account may be private, may have turned off collab invites in their tag settings, or you may be trying to add them after publishing. Invites work best at the time of posting.
Do both accounts get the likes?
Yes. A collab post has one shared pool of likes, comments, and shares, and both accounts see the numbers in their metrics.
Can I turn an existing post into a collab?
Yes, within limits. Edit the post, tap Tag people, and send a collaborator invite. This is only available on your own recent posts.
Whose followers see the collab post?
Both audiences. The post is eligible for both followings' feeds once the invite is accepted, which is why collabs typically outperform a mention or repost.