Social Media Image Sizes: The Complete 2026 Cheat Sheet
Every social media image size for 2026 in one cheat sheet: Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest, with video specs and file tips.
The one size that works almost everywhere
If you only remember one number, make it 1080 × 1350 pixels (a 4:5 portrait). It fills more of a phone screen than a square, and in 2026 Meta prioritizes 4:5 feed posts over 1:1 squares on Instagram and Facebook. The same file works natively in the LinkedIn and X feeds too. Start there, then adjust per platform using the tables below.
Everything here is current for 2026 and aggregated from published references (Buffer, Hootsuite) and platform guidance. Platforms change these dimensions often, so treat this as a working cheat sheet and confirm against the platform when a spec is critical.
The master cheat sheet
| Platform | Best feed post | Square | Story / vertical | Link preview |
|---|---|---|---|---|
| 1080 × 1350 (4:5) | 1080 × 1080 | 1080 × 1920 | n/a | |
| 1080 × 1350 (4:5) | 1080 × 1080 | 1080 × 1920 | 1200 × 630 | |
| 1080 × 1350 (4:5) | 1080 × 1080 | n/a | 1200 × 627 | |
| X (Twitter) | 1600 × 900 (16:9) | 1080 × 1080 | n/a | 1200 × 631 |
| TikTok | 1080 × 1920 (9:16) | n/a | 1080 × 1920 | n/a |
| YouTube | 1280 × 720 thumbnail | n/a | 1080 × 1920 (Shorts) | n/a |
| 1000 × 1500 (2:3) | n/a | n/a | n/a |
Instagram image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 320 × 320 | 1:1 |
| Feed, square | 1080 × 1080 | 1:1 |
| Feed, portrait | 1080 × 1350 | 4:5 |
| Feed, landscape | 1080 × 566 | 1.91:1 |
| Stories & Reels | 1080 × 1920 | 9:16 |
Portrait 4:5 is the highest-performing feed size on Instagram in 2026. Reserve square for grid-planning aesthetics.
Facebook image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 320 × 320 | 1:1 |
| Feed, square | 1080 × 1080 | 1:1 |
| Feed, portrait | 1080 × 1350 | 4:5 |
| Shared link image | 1200 × 630 | 1.91:1 |
| Stories | 1080 × 1920 | 9:16 |
| Page cover photo | 851 × 315 | 2.7:1 |
LinkedIn image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 400 × 400 | 1:1 |
| Feed, square | 1080 × 1080 | 1:1 |
| Feed, portrait | 1080 × 1350 | 4:5 |
| Shared link image | 1200 × 627 | 1.91:1 |
| Personal cover | 1584 × 396 | 4:1 |
| Company page cover | 1128 × 191 | 5.9:1 |
X (Twitter) image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 400 × 400 | 1:1 |
| Feed, square | 1080 × 1080 | 1:1 |
| Feed, landscape | 1600 × 900 | 16:9 |
| Header photo | 1500 × 500 | 3:1 |
| Shared link image | 1200 × 631 | 1.91:1 |
TikTok image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 200 × 200 | 1:1 |
| Posts & Stories | 1080 × 1920 | 9:16 |
YouTube image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 800 × 800 | 1:1 |
| Channel banner | 2560 × 1440 | 16:9 |
| Video thumbnail | 1280 × 720 | 16:9 |
| Shorts | 1080 × 1920 | 9:16 |
Pinterest image sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| Profile picture | 165 × 165 | 1:1 |
| Standard pin | 1000 × 1500 | 2:3 |
| Cover image | 800 × 450 | 16:9 |
Video specs, in one table
The aspect ratio and resolution below are the hard part to get right; lengths are the recommended sweet spot, not the hard maximum. Platforms keep raising their maximum durations, so check the current limit before you plan a longer cut.
| Platform | Aspect | Resolution | Recommended length |
|---|---|---|---|
| Instagram Reels | 9:16 | 1080 × 1920 | 15 - 60 sec |
| TikTok | 9:16 | 1080 × 1920 | 15 - 60 sec |
| YouTube Shorts | 9:16 | 1080 × 1920 | up to 60 sec |
| YouTube (standard) | 16:9 | 1920 × 1080 | no limit |
| Facebook / Instagram feed video | 4:5 or 1:1 | 1080 × 1350 | 15 - 90 sec |
For the full breakdown of Facebook's video formats, placements, and upload limits, see our Facebook video format and size guide.
File format and quality rules
- Photos: JPG. Graphics, logos, or anything with text or transparency: PNG.
- Export at the exact pixel dimensions in the tables. Never upscale a smaller image; it looks soft and platforms compress it further.
- Design for mobile first. The vast majority of social views happen on a phone, so a 4:5 or 9:16 frame beats a wide 16:9 one for feed and story placements.
- Keep the important content away from the edges. Stories and Reels overlay buttons and captions on roughly the top and bottom 15%.
Stop resizing by hand
Keeping one image correct across six platforms is tedious; keeping a week of posts correct across all of them by hand is where consistency breaks down. Crowbert handles the formatting for you: Creative Studio generates platform-ready visuals, and scheduling publishes each post at the right size to each channel from one calendar. You set the content once; the crops and dimensions follow the platform automatically.
FAQ
What is the best all-purpose social media image size?
1080 × 1350 pixels (4:5 portrait). It works natively in the Instagram, Facebook, and LinkedIn feeds and fills more screen than a square, which is why Meta now favors it over 1:1.
What size should Instagram posts be in 2026?
1080 × 1350 for portrait feed posts (the top performer), 1080 × 1080 for square, and 1080 × 1920 for Stories and Reels.
Do social media image sizes really change?
Yes. Platforms adjust recommended dimensions and which ratios they favor fairly often. These figures are current for 2026; confirm against the platform's own guidance when a spec is business-critical.
What is the safest video aspect ratio?
9:16 (1080 × 1920) for Reels, TikTok, and YouTube Shorts, and 16:9 (1920 × 1080) for standard YouTube. Vertical wins everywhere except long-form YouTube.
About the Author
The team behind Crowbert building AI-powered marketing tools that help businesses of all sizes create professional campaigns, manage social presence, and drive real results.
