How to Boost a Post on Facebook
Quick answer
To boost a post, open your Page, find the post, and tap the Boost post button beneath it. Choose a goal, audience, daily budget, and duration, add a payment method if you have not, then tap Boost. The post becomes an ad, goes through Meta's ad review, and starts delivering once approved.
Step by step
- 1
Open the post on your Page
Boosting requires a Page and an ad account; personal profile posts cannot be boosted.
- 2
Tap Boost post
The button sits under the post for anyone with ads permissions.
- 3
Pick a goal
Choose what you want more of: engagement, messages, website visits, or leads.
- 4
Define the audience
Use an advantage audience or set location, age, and interests yourself.
- 5
Set budget and duration
Pick a daily amount and how many days it runs; the total shows before you commit.
- 6
Add payment and submit
Confirm the payment method and tap Boost. The ad enters review, usually cleared within a day.
Worth knowing
- Boosted posts are real ads: they must pass ad review and follow Meta's advertising policies.
- Boosting is the simplest ad format; Ads Manager offers the same inventory with far more control.
- Posts with too much text overlay or restricted content may be rejected in review.
Doing this for a brand, not just an account?
Boosting works best on posts that already earned organic engagement, which is an argument for tracking post performance before spending a dollar.
Common questions
Does boosting a post cost money?
Yes. You set the budget, starting from a dollar or two per day, and pay through the ad account attached to your Page. You are only charged for the delivery you receive.
Why is my Boost post button grayed out?
The post type may be ineligible, the Page may be restricted from advertising, or your role lacks ads permissions. Shared posts, some music posts, and expired offers commonly cannot be boosted.
Is boosting better than running ads in Ads Manager?
Boosting is faster but shallower. Ads Manager gives you proper objectives, placements, and A/B testing. Boost for quick pushes on proven posts; use Ads Manager for campaigns with a conversion goal.