How to Turn On Professional Mode on Facebook
Quick answer
To turn on professional mode, open your Facebook profile, tap the three-dot menu below your name, and select Turn on professional mode. Confirm, and your profile gains a public follower model, a professional dashboard with insights, and eligibility for monetization tools. Your friends list and existing posts keep their current privacy.
Step by step
- 1
Go to your profile
Tap your profile picture in the Facebook app to open your profile.
- 2
Tap the three-dot menu
It sits next to the Edit profile button below your name.
- 3
Select Turn on professional mode
Read the summary of what changes, then confirm to switch it on.
- 4
Open the professional dashboard
A new dashboard appears on your profile with reach, follower, and engagement insights.
- 5
Review your default post audience
Professional mode encourages Public posts; check the audience selector so future posts match your intent.
Worth knowing
- Professional mode is free and reversible; turning it off from the same menu keeps your profile intact.
- Monetization features still require meeting Facebook's eligibility rules; the mode only makes you eligible to apply.
Doing this for a brand, not just an account?
Professional mode gives personal profiles real analytics, and reading those numbers weekly is the habit that separates posting from managing a presence.
Common questions
What is the difference between professional mode and a Page?
Professional mode upgrades your personal profile with creator tools while keeping friends and history in one place. A Page is a separate entity built for businesses, with roles, ads, and multiple managers. Solo creators usually pick professional mode; teams pick a Page.
Will my friends become followers?
Friends stay friends and automatically follow you. New people can follow you without a friend request, and your public posts reach them in feed.
Can I turn professional mode off later?
Yes. Open the same three-dot menu on your profile and turn it off. You lose the dashboard and monetization eligibility but keep your followers as followers.